How to Succeed at Digital Marketing

Marketing in the digital world is changing and increasing at the blink of an eye. Print ads, billboards and TV commercials alone don’t do the trick anymore. A successful marketing campaign must include digital marketing (items such as email, SEO, blogs, social media, etc.). It’s easy to run into pitfalls when starting a digital marketing campaign, companies usually run into issues due to lack of strategy, budget constraints, no tracking analytics in place, etc. To help avoid problems from the start and create a fruitful digital marketing campaign, keep these tips in mind:

1.  Target the correct audience – Properly identify your audience; research and think about where they spend their time online, and build your presence in those areas (FaceBook, mobile apps, games, etc.).
2.  Pay attention to the important numbers – Increasing hits and unique visitors to the website aren’t what matters. Converting visitors is what counts. Track how many visitors subscribe to the newsletter, submit a question, download a free trial or white paper, etc.
3.  Project clear & consistent messages – We preach that consistency is key all the time. The integrated marketing channels must all contain the same message. If a viewer reads something on a newsletter or social media page then finds a different message on the website, they’ll be confused and leave. Inconsistent messaging loses conversions.
4.  Be Mobile – This isn’t a luxury anymore, consumers are using tablets and smartphones as their main browsing device. Make sure your website, social feeds and other digital marketing tools all work and translate to mobile devices.
5.  Connect & Engage – Once viewers click on your information, engage them. Reply to them, share more information with them. You can maximize output by collaborating and getting people to share your message and marketing materials for you.

These five tips will build a solid foundation for any digital marketing campaign and get you off on the right track.